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Identity

Studio wordmark

Case study preview

Spacing, optical balance, and export rules for web and print lockups.

Brief

The mark had to feel technical but approachable, work at favicon size, and survive both light and dark UI without a separate redraw.

Craft

Optical balance beat geometric centering: we nudged weight so the wordmark sits calmly next to UI chrome.

Export rules cover minimum clear space, monochrome usage, and when to use the logotype versus the symbol alone.